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3300 Webster St #903, Oakland, CA 94609

Do "Cosmetic" Dentists Do "Regular" Dentistry?

One of the most common dental questions I am asked around Piedmont is “Do you do ‘regular’ dentistry?” What people want to know is if I limit my practice to beautifying front teeth. The answer is that I work on all teeth, but the question itself points out common misunderstandings of cosmetic dentistry.

While it is true that we can do some amazing things to transform smiles, I like to think of Cosmetic Dentistry as so much more than dental plastic surgery. To me it is therapeutic restorative dentistry of the highest order. Cosmetic Dentistry is also a consumer-oriented approach of asking what the patient wants and giving it to them. Much of the care that cosmetic dentists provide is “regular” dental work using today’s best materials and techniques. The advantages are 1) no mercury 2) less drilling 3) teeth become stronger 4) less sensitivity 5) it’s beautiful. Cosmetic Dentistry also pays very close attention to bite problems, frequently solving TMJ symptoms as well as cross bites and overbites.

Many cosmetic dentists provide an experience you would not normally expect of a dentist in order to pamper the patients. Imagine an environment that feels more like a spa than a clinic. The magazines are all brand new. Refreshments are served. The dentist gives you his/her home phone number. You are seen on time and you are the only one being treated. Your care can be completed in 2 visits. At the end of your visits, you are given a gift bag and a hot, scented wash cloth to freshen-up. If you like, you are given a sleeping pill so that you sleep through your visit. Most importantly, you are treated as a VIP whose feelings are valid and respected.

If this is what you are looking for in a “regular” dentist, then Cosmetic Dentistry is for you!

Dr. Bernstein is a longtime Piedmont resident in private practice 2 blocks from Cal Piedmont. He is a clinical instructor at the world renowned Las Vegas Institute for Advanced Dental Studies and his practice focuses on Cosmetic Dentistry and 5 star guest services. Dr. Bernstein can be reached at 848-SMILE (848-7645) and at